So this poster is ostensibly about a family eating at Friendly’s, an ice-cream-centered casual dining chain in the northeast. The top two pictures are of the family and feature cute captions. The top photo is captioned “summer ’08”; the bottom is “Dad’s favorite flavor.” Then below these two photos is one of a black kid, maybe about 13, eating a hamburger. Is he part of the family? Well, probably not. Is this just an amazingly ham-fisted attempt at diversity in advertising? I think so, especially bearing in mind the headline: “When they say back to school, we say BACK TO SUMMER.” Which, unless you’re moving to Australia, is factually incorrect.
Also I am amazed that their corporate slogan is “Where ice cream makes the meal.” Also factually incorrect, not to mention an unhealthy dinner.