Urinals in the men’s bathroom at the recently renovated Art & Architecture Building. The urinals are water-free urinals. There’s no need for consumer re-education here, because the urinals function in the same way as regular urinals (and men were long ago re-educated to use urinals that could automatically flush).

But there is an opportunity for general consumer education: Regular urinals can use up to one gallon of water per flush; water-free urinals use no water at all. The benefits of waterless urinals can be imparted to their users: Paco Underhill advised that people perceive wait times to be shorter than they actually are if they have something to read. (In the past, advertisers trying to apply his axiom to urinals have been the target of Adbusters-sponsored “Aim Higher” campaigns.) This is the first waterless urinal I’ve used, and I had to content myself with reading the company’s name and URL off of the inside of the urinal. (Is that really where you want to put your brand name?)

These urinals also had the urinal fly—you can see it just to the right of the SLOAN name, above—a target meant to reduce, um, spattering. The weird thing about the urinal fly is that I noticed it after I had been unconsciously aiming at it.