Breakfast a few days ago.

Crispy! Hot! Delicious! If you say it enough times, does it become true?

Also: America Runs On Dunkin’. A great slogan—it positions Dunkin’ Donuts in a supporting role. You’re running, we’re just helping out. At the same time, it makes clear the importance of Dunkin’ Donuts: Could you do this without us? (Interesting also that this slogan has acquired such cultural cachet that a modified version made it into a New York Times article as a way to described an intensely busy period at the office.)

Finally, the slogan is a lie. Dunkin’ is becoming a national chain, but its strength is in the Northeast. There are very few Dunkin’ locations west of the Mississippi. (But would “The Northeast Runs On Dunkin'” have the same ring to it?)

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