September 27, 2008
Literal slogans with double meanings make for memorable slogans. Because they’re that much more true!
See also the slogan for Weyerhaeuser (“The Future Is Growing”) or the number you call for UPS (1-800-PICK-UPS).
[…] abanandoned ”The World Puts Its Stock In Us,” which was an excellent example of a literal slogan, for the blander “One Market, Infinite Possibilities.”) Boeing advertises too. (I […]
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