The dream of every little boy and girl: Their very own Hands-free Ear Light.

Most Advanced Yet Acceptable, or MAYA, is a design axiom meant to capture consumer preference for the familiar. New designs should look new, fresh, like the future incarnate, but shouldn’t be so alien that consumers can’t imagine themselves using one. Hands-free flashlights have been around for decades—think miners’ headlamps—but the Hands-free Ear Light capitalizes on the design, orientation, and use of bluetooth headsets. Why? Because headlamps, while old, weren’t something you’d wear on your ear.

Exaptation, cross-pollination, variables and constants. The magic of cheap labor and economies of scale.

Why this is being sold next to vitaminwater is anyone’s guess.

(Notice also the aisle information sign in the background. Why the cutting trapezoidal shape? A designer’s best guess, or market research at work? I’m guessing the former, but would really like to see a video of the focus group behind the latter. “The rectangle’s just normal, I guess. Trapezoids make me feel kind of cutting-edge.” And on that wisdom, we remodel our worlds.)

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