A quick break from the Paris posts (which are nearing their end—back to the Northeast soon, I promise) to consider a remarkable in-the-wild case of pithy helvetica, that oh-so-popular graphic design format privileging appearance over content. posts a free, custom-designed logo every day, available for unrestricted use. The various elements of each logo are only strange lorem-ipsum style placeholders; the logos can be edited to suit their final users. But before the logos are edited, they are exemplars of pithy helvetica: They “read” as a logo, even though their constituent parts are meaningless

[via Lifehacker]