img_0253

At BNP Paribas, an animated ATM within your ATM. Not so different from the incorrigibly peppy first-person of Washington Mutual ATMs. (“Hi! How should we talk today? English? Español?”) As graphics technology evolves, the more complicated the story that may be told. Remember those ugly yellow-on-black UNIX-terminal style ATMs? Or the ones with the most basic graphics and a perpetual bank-logo burn-in?

Abstraction, caricature, anthropomorphization, all in support of a financial transaction. Do these serve to more effectively replace a human teller or to augment an electronic transaction?

Advertisements